Sara Luna Ruiz
Product Designer · UX/UI & Design Systems
3+ years creating web and mobile experiences
I turn user research and data insights into clear product decisions. I create user flows, intuitive interfaces, and scalable systems from discovery to Figma handoff, aligning digital products with user needs and business goals.
What I Do
02
User Research
03
Strategy
I translate research into prioritized scope and a clear design direction. In Indra, a Decision Matrix aligned the team on MVP features and drove the project from concept to validated prototype in four months.
04
Design Systems
I build component libraries, design tokens, and documentation that scale across teams. In Qutie I created a full system from scratch, and at Drone Surf the same approach cut sprint cycle time by 30%.
05
06
Visual Design
I craft typography, color, spacing, and hierarchy into cohesive interfaces. In Qutie I owned the full visual language, including a custom icon set and an AA+ accessible color system across all states.
07
Prototyping
08
Collaboration
I partner with product managers, engineers, and stakeholders to align decisions and deliver clean handoffs. At Dvora I led biweekly sprint reviews and documented every decision in Jira and Confluence.
Highlights
Recognized for product design innovation of Indra, with ~€9,000 in EU-funded MVP support.
Best Thesis & Master's Project Award — 92/100
1st place among 500 participants nationwide. USD $25,000 awarded by ICETEX.
USD $2,500 grant — zero-latency wireless MIDI controller product. Parque Explora, Medellín.
Building Communities seminar. Product innovation by Ruta N & Pearson, Medellín.
Product design shipped across web, Android, and iOS platforms in the US, Colombia, and Europe.