Nova
My Role
UX/UI Designer
Client:
Freelance Project
Industry:
Data Analytics
Start:
End:
Location:
Nueva York, EE.UU. (2023)
Project Context
Nova is a data driven CRM dashboard designed for e-commerce business owners who need clear visibility over sales, margins, and customer insights. Operating in the data analytics space, the goal was to translate complex business data into a clean, actionable interface that supports faster decision-making. The primary user was a small to medium online business owner seeking better control over performance metrics. My role covered UX research, information architecture, UI design, and prototype delivery within a two-week timeline.
Problem Definition
The client had data but no clarity. Sales figures, revenue trends, and customer behavior lived in separate tools and manual reports, making it slow and frustrating to get a complete picture of the business. Key metrics were easy to miss, patterns were hard to spot, and every decision required extra effort to justify. The core problem was not a lack of information, it was a dashboard that forced the user to do the thinking instead of supporting it.
Process Strategy
I conducted rapid remote interviews to understand decision-making habits and priority metrics. Based on insights, I defined a minimal and high-impact scope focused on three pillars: sales performance, revenue tracking over time, and customer analysis. Through personas, journey mapping, and low-to-mid fidelity wireframes, I prioritized clarity, fast scanning, and interactive filtering. The strategy centered on reducing cognitive load while increasing real-time visibility and control.
Solution Design
I designed a clean, modern CRM dashboard that presents key metrics through intuitive visualizations and interactive filters. The system includes real-time revenue tracking, sales growth comparisons, customer segmentation insights, product performance monitoring, and AI-powered recommendations. High-fidelity screens and interactive prototypes were developed with a consistent design system, optimized for desktop and mobile use. The final solution balances data depth with visual simplicity.
Validation & Results
After the redesign, the client reported faster access to key metrics and clearer visibility of sales performance. Real-time analytics and automated reporting reduced manual tracking and made trends easier to understand at a glance. Overall, the dashboard lowered cognitive load and helped the business owner make quicker,data driven decisions.
